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URBAN REBRANDING:

London Olympics 2012

 

London Olympics 2012

 

The London development agency is responsible for all urban development in the city and local authorities provide the planning permission etc.

Local resident views are very important as they are the ones that are most affected by the development

 

 London 2012 legacy

 

Legacy = the idea that a major project will leave behind a footprint of infrastructure and initiatives which will have a positive impact on the local community, economy and environment.

 

• London has since won £4bln of investment directly linked to the games

• 8 world-class sporting venues were built, which are available for public use

• 10,000 jobs were created in the Westfield shopping centre

• 11,000 new homes

• 13,000 newly qualified sports coaches and officials

• £6.5bln investment in transport

• Derelict wasteland was used, and venues were built using materials recycled from demolition, 

• Birds and wildlife attracted to the widened river

• Natural parklands and formal gardens were created within the Olympic park

• Europe’s biggest regeneration plan, needing 46,000 construction workers

 

 

 

 

 

 

SOCIAL:

 

  1. The Olympic village will be turned into 3,000 affordable houses HOWEVER in 2010 there was a change of policy which reduced it to just 1,200.

  2. House prices close to the park are experiencing a large increase – in some places by 70%.

  3. 50,000 long term jobs are to be created for local people.

  4. The international broadcast centre “the most connected building in London” is to create 3,000 jobs after the games.

  5. It hasn’t been completely economically beneficial for the area; over 200 companies had to be relocated and the amount of compensation received was controversial.

ENVIRONMENTAL
 

  1. Park provides a lot of open spaces which will be used by local residents and becoming an important wildlife habitat – a habitat plan was devised with the aim of conserving animals & plants.

  2. 97% of the materials from the demolished buildings were re-used when creating the Olympic infrastructure. All materials were bought to the site by rail which has a smaller carbon footprint than other modes of transport.

  3. Athlete’s village is likely to achieve a level 4 in the code for sustainable homes.

 

 

 

 

 

 

 

 

 

 

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